Parlux Fragrances Inc., Fort Lauderdale, FL, has acquired the exclusive worldwide licensing rights, along with inventories, molds, designs and other assets, relating to the XOXO fragrance brand from Victory International (USA) LLC. The XOXO fragrance is slated to launch during the Valentine’s Day timeframe in major U.S. department stores, with an international roll out shortly thereafter. Financial terms of the agreement were not disclosed.

“I am very excited about this synergistic acquisition, which compliments our recent successful introduction of the Paris Hilton fragrance in the U.S. department store channel,” said Ilia Lekach, chairman and chief executive of Parlux. “XOXO will increase our presence in department and specialty stores and provide us with important economies of scale. I am pleased that we were able to fund this transaction entirely from our own cash reserves without the need to utilize our existing credit facility.”

Parlux, a manufacturer and international distributor of prestige fragrances, also holds the fragrance licenses of Perry Ellis, Ocean Pacific (OP), GUESS, Paris Hilton, Maria Sharapova, Andy Roddick, and Fred Hayman Beverly Hills.